When people take part in like 4 like or follow 4 follow they’re using the right strategy in the wrong way. I got a message yesterday from a total stranger requesting that I add him as a connection on LinkedIn and take part in the latest epic fail of the flawed l4l strategy. He wanted to do endors...
If your goal is to become influential on social media: join a pod, engage with the community, don’t unfollow people just because they didn’t follow you back. Follow people because they either have interesting content, or you want to give them a polite nudge aka a brand impression. “That’s g...
… have a different marketing question? Ask me on quora or as a response to this post & I’ll do my best to answer within 72 hours. ...