Your guide to safer personal care products
Backed by science. Designed for you. Learn what’s really in your personal care products.
2,433
EWG Verified®
Products
We’ve updated the science and safety of several ingredients and the products that use them in Skin Deep®. Thanks again for choosing EWG.
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Breaking down how
we rate products
LEARN HOW SKIN DEEP® WORKS
Review products
Every product is reviewed by EWG staff to identify product type, use and composition, target demographic, and special product claims.
Evaluate ingredients
Information is culled from ingredient labels and from the scientific and industry literature on personal care products.
Determine product scores
Each product is rated on factors calculated from nearly 60 integrated toxicity, regulatory, and study availability databases.
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Insights from our experts
Meet our experts
EWG’s experts break down the science and bring you the details that matter. Their collective research and advocacy are grounded in rigorous, science- and data-driven analysis, with a laser focus on protecting human health and the environment.
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