The steps you can take to get a better picture of your target audience include describing your current customers, monitoring the competition and its target audience, and talking to customers, friends, or strangers.
To get a better picture of your target audience, you can take the following steps:
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Describe your current customers: Analyze the demographics, behaviors, and preferences of your existing customer base. This will help you understand who your current audience is and what they are looking for.
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Monitor the competition and its target audience: Study your competitors and their target audience. Look at their marketing strategies, customer interactions, and social media presence to gain insights into their target audience.
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Talk to customers, friends, or strangers: Engage in conversations with your customers to understand their needs, preferences, and pain points. Conduct surveys, interviews, or focus groups to gather valuable feedback. Additionally, seek input from friends or strangers who fit your target audience to gain fresh perspectives.